Sportswear giant Nike recently joined forces with rideshare company Lyft to support early voting participation and launched a vote-encouraging ad that celebrates the power of voices. The ad reminds viewers that "sport gives you a platform to express yourself, and athletes like LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’Ja Wilson, and Tim Anderson lead by example, but you don’t have to be a star to have a voice" and that "you can start right now."
In addition to reminding consumers to use their voice to make a difference wtihin their community, the campaign gave voters access to discounted Lyft rides. Nike specifically zoned in on "communities who have historically had a harder time getting to the polls" and also made a pledge to support voters living in the vicinity of its own headquarters.
What's Driving This Trend
- Vote-encouraging Ads
- There is an opportunity for companies to create ads that encourage civic engagement and voting.
- Corporate Social Responsibility Initiatives
- Companies can create initiatives that support communities by offering discounted services/products to help increase civic engagement.
- Athlete Activism
- Athletes have a platform to create change and inspire others to participate in civic engagement.
Who This Affects Most
- Sportswear
- Sportswear companies can create campaigns that encourage civic engagement through sports, connecting with their audience's passion points.
- Rideshare
- Rideshare companies can help to create social impact by offering discounted rides for civic engagement purposes.
- Marketing and Advertising
- There is an opportunity for marketing and advertising agencies to create campaigns that inspire civic engagement and social responsibility.
