Regal Tonal Basketball Sneakers

The Jordan Zion 2 Sneaker Gets a Hyper Royal Colorway

Nike Basketball and Jordan Brand continue to deliver premium performance sneakers and the latest to be highlighted is the Jordan Zion 2 sneaker in a Hyper Royal colorway palette. The shoes are made from a mixed material throughout the upper with Duke Navy Blue detailing most of the shoe.

This celebrates Zion Williamson's time at Duke University and it starts with the signature strap for support. Additionally, there is a crackled elephant print as a textural touch seen along with black details making up the collars, tongue, rubber outsole, and heel section. White adds a brighter touch of contrast by the tongue branding and the Jumpman motif on the heel to round out the sneaker.

Image Credit: Nike

Premium Sneaker Performance
The trend of delivering premium performance sneakers is continuing.
Mixed Material Basketball Sneakers
The trend of using mixed materials in basketball sneakers is on the rise.
Elephant Print Textures
The trend of incorporating elephant print textures into sneaker design is growing.

Where This Applies

Athletic Footwear
The athletic footwear industry can take advantage of the trend for premium performance and mixed material sneakers.
Fashion and Style
The fashion and style industry can leverage the trend for mixed material sneakers with elephant print for a trendy look.
Sports Apparel
The sports apparel industry can use the trend of incorporating elephant print textures into sneaker design to create unique offerings.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 15%
Freshness 14%