Nike has revealed new multi-colored mismatched basketball sneakers of its KD 15 basketball sneaker model called the 'What The' edition. Famous basketball player Kevin Durant -- which the basketball sneakers are based on -- is currently playing for the Phoenix Suns after being involved in a trade deal with the Brooklyn Nets.
The basketball sneakers feature over 20 different colors with both sneakers in mismatched colors. The left sneaker has light purple uppers with a light blue lacing system and dark blue midsoles. The right sneaker has lavender-purple uppers with black-colored lacing systems and yellow midsoles. The tongue on the left sneaker features primary multi-colors with the KD logo in red and the tongue on the right sneaker features light pink colors along with the KD logo. The basketball sneakers reference several past collaborations that the basketball player worked with such as Boi-1da, 9th Wonder, and more. The basketball sneakers will be available in the coming months for $160.
Image Credit: Nike
Why This Trend Is Growing
- Multi-colored Mismatched Sneakers
- There is an opportunity for the sneaker industry to combine unique colors and patterns in one product to create a more personalized and eclectic style for consumers.
- Nostalgic Fashion
- A trend in fashion to reference past collaborations and designs in new product releases creating a sense of nostalgia and interest for consumers.
- Athlete-influenced Fashion
- Sports stars continue to influence and drive trends in the fashion industry, leading to new and exciting product releases that cater to their fans.
Industries Being Reshaped
- Sports Apparel
- The sports apparel industry can adapt to the trend of multi-colored, mismatched sneakers by creating their own custom designs to cater to individual customers.
- Streetwear
- The streetwear industry can benefit from the trend of athlete-influenced fashion by collaborating with popular sports stars to create limited edition drops.
- Retail
- The retail industry can capitalize on the trend of nostalgic fashion by curating collections that showcase retro designs and collaborations to attract customers who desire unique, limited edition items.
