BuzzFeed Distributed a One-Off Printed Newspaper Publication in NYC

 - Mar 7, 2019
References: buzzfeed & madison
BuzzFeed, the Internet media, news and entertainment company, is venturing into new territory with a printed newspaper publication that will be shared for one day only. The one-off 12-page publication was distributed in New York City by BuzzFeed with the intention "to put some joy in the physical world," according to BuzzFeed CMO Ben Kaufman.

The offline publication features a cover story on the Momo Challenge, articles on 'Generation Burnout' and a back cover with coupon codes that will be tracked to measure their success.

Like BuzzFeed, many Internet companies that do not need to rely on traditional forms of advertising are now exploring everything from commercials and magazines to brick-and-mortar pop-ups and permanent stores.