Bloomberg Media added new software that allows brands to easily transition their social media ads into ads for its mobile website. The software is self-service, so companies can elect to do this entirely on their own and do not need to use outside organizations. In order to create new tools, Bloomberg collaborated with several different ad-tech organizations. Additionally, advertisers will be able to access the Bloomberg Media tool, named Boost, that allows access to use ad inventory and tracking capabilities.
Bloomberg indicates that viewer attention time on its website is up to five times higher than Facebook, which may incentivize markers to place ads on its mobile site in conjunction, or instead of placing ads on traditional social media channels.
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What's Driving This Trend
- Mobile Ad Repurposing
- Bloomberg Media's new software allows for seamless transition of social media ads to mobile web pages. Opportunities for businesses to innovate in repurposing advertising content.
- Self-service Advertising
- Companies can elect to transition their ads into mobile site ads with Bloomberg's self-service software. Opportunities for businesses to innovate in creating user-friendly tools.
- Ad Inventory Optimization
- Bloomberg's Boost tool allows advertisers to track and optimize their ad inventory. Opportunities for businesses to innovate in improving ad performance metrics.
Who This Affects Most
- Advertising Technology
- Bloomberg's collaboration with ad-tech organizations presents opportunities for businesses operating in the advertising technology industry to innovate in creating user-friendly software.
- Digital Media
- Companies in the digital media industry can leverage Bloomberg's Boost tool to optimize ad inventory and track ad performance on mobile web pages.
- Mobile Advertising
- Bloomberg's new software incentivizes marketers to place ads on its mobile site instead of traditional social media channels, presenting opportunities for businesses in the mobile advertising industry to innovate in designing mobile-friendly ads.
