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Thoughtfully Dualistic Print Concepts

A New Type of Imprint Boasts a Forward-thinking Layout

— January 23, 2019 — Marketing
This print concept is developed for A New Type of Imprint Vol 13. -- a Norway-based Magazine on Design and Creative Culture. The idea behind the publication is quite intriguing and imaginative as it addresses the slow death of the printed word.

The issue is filled with inspiring photography and high-quality content. A New Type of Imprint largely experimented with the magazine's layout to create a print concept that will truly "make you forget your phone for a minute." The publication stipulates that all elements of the issue have been determined through "research, goal, and function." While the first 100 pages of the magazine are only text-based, the second 100 pages are all visual. Then, A New Type of Imprint features a perforated line in the middle that allows the reader to separate the volumes and thus have two books -- one for long reads and "a printed gallery."
Trend Themes
1. Print Innovation - A new type of imprint layout could revolutionize print media by capturing reader attention in a digital age.
2. Hybrid Reading Materials - The combination of visual and text-based content in dualistic print concepts is a growing trend that has the potential to create new industries.
3. Multi-functionality of Print Media - The incorporation of detachable pages in print media can create new uses for traditional literature.
Industry Implications
1. Publishing - These inventive print concepts could transform traditional publishing by integrating multimedia elements into a single platform.
2. Art and Design - The dualistic print concept trend could expand into the art and design industry, stimulating creativity and innovation in visual communication.
3. Education - Hybrid reading materials may revolutionize educational materials, offering multi-sensory options for students of all ages.
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