This print concept is developed for A New Type of Imprint Vol 13. -- a Norway-based Magazine on Design and Creative Culture. The idea behind the publication is quite intriguing and imaginative as it addresses the slow death of the printed word.
The issue is filled with inspiring photography and high-quality content. A New Type of Imprint largely experimented with the magazine's layout to create a print concept that will truly "make you forget your phone for a minute." The publication stipulates that all elements of the issue have been determined through "research, goal, and function." While the first 100 pages of the magazine are only text-based, the second 100 pages are all visual. Then, A New Type of Imprint features a perforated line in the middle that allows the reader to separate the volumes and thus have two books -- one for long reads and "a printed gallery."