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Problem-Solving Workwear Stores

M.M.LaFleur's M.M.To Go Concept Appeals to the Busy Working Woman

— September 18, 2019 — Marketing
Apparel retailer M.M.LaFleur opened a new workwear store concept by the name of M.M.To Go that boasts a small format and a mission to solve consumers' in-moment needs. The retail shop designed for working women sets itself apart from other brick-and-mortar formats that M.M.LaFleur has explored in the past, where shoppers were invited to book an hour-long appointment with a stylist and have their items shipped to them after the leisurely experience.

M.M.To Go is packed with practical, wrinkle-resistant workwear pieces that are designed to keep women going by effortlessly solving pain points—such as providing a fix for wardrobe emergencies like spilled coffee on a white blouse. The small-format retail hub lets shoppers take pieces home with them, and if needed, return or exchange items.

Beyond offering problem-solving workwear, M.M.To Go can also be relied on for sharing deodorant wipes or rosé to help professional women unwind after a long day.