Pizza restaurant chain Domino's teamed up with designer Liam Hodges to release a limited-edition streetwear collection for London Fashion Week. Inspired by the popularity of duvet coats for the Autumn/Winter 2019 season, the three-piece collection offers high fashion styles that are cozy and functional.
In the capsule streetwear collection, fans will find pieces like The Controller Coat, which boasts spacious pockets for storing a TV remote, a phone or a gaming controller. The Gaming Bag is a sleeping bag suit with holes for the arms and legs and The Boxset Blanket that accommodates three people who want to settle onto a sofa together. Each of these unique pieces incorporates signature details from the luxury streetwear designer.
What Makes This Trend Stand Out
- Collab Collections
- More brands are collaborating to launch exclusive collections to appeal to different demographics.
- Functional Fashion
- The popularity of functional fashion is growing with designers incorporating practicality into high fashion designs.
- Nostalgic Products Reimagined
- Brands are remaking nostalgic products in new and innovative ways to capitalize on consumer sentimentality.
Sectors Adopting This
- Fast Food
- Fast food chains are collaborating with fashion brands to create limited-edition merchandise that targets younger demographics and increases brand awareness.
- Fashion
- Fashion designers are focusing on functionality and practicality to appeal to consumers who want fashion and utility in their clothing.
- Consumer Goods
- Consumer goods companies are reimagining popular products in new and innovative ways to capitalize on consumer nostalgia and create unique branding opportunities.
