Reyka is Opening a Voda Bar on a Glacier for Just Five Days
Laura McQuarrie — September 20, 2019 — Lifestyle
References: reyka & foodandwine
In October, Reyka is planning to open a vodka bar for five days and it will only appeal to the most adventurous of people, as the bar will be located on a glacier. The Icelandic vodka brand is inviting people to try its product as the source of its water, the Langjokull Glacier in Iceland.
There are a few ways to get to "the world's first bar on a glacier," including entering to win a trip via the brand's website. Those who prefer to take on off-road adventures of their own also have the chance to visit the pop-up but they will have to do so using the coordinates provided by Reyka. For one day only on October 20th, paid tours through Activity Iceland will also be making a stop at the glacial pop-up vodka bar.
There are a few ways to get to "the world's first bar on a glacier," including entering to win a trip via the brand's website. Those who prefer to take on off-road adventures of their own also have the chance to visit the pop-up but they will have to do so using the coordinates provided by Reyka. For one day only on October 20th, paid tours through Activity Iceland will also be making a stop at the glacial pop-up vodka bar.
Trend Themes
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Adventure Tourism — Opportunity for the tourism industry to create unique and thrilling experiences like pop-up bars on glaciers for adventurous travelers.
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Experiential Marketing — Companies can capitalize on the trend of pop-up bars in unusual locations as a way to generate buzz, engage consumers, and create memorable brand experiences.
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Sustainable Sourcing — A growing trend in the food and beverage industry is promoting products sourced from unique and environmentally-friendly locations, such as using glacier water in vodka production.
Industry Implications
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Tourism — Tourism companies can offer exclusive tours and packages to visit unique destinations like a pop-up bar on a glacier.
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Marketing and Advertising — Marketing and advertising agencies can help brands create and promote pop-up experiences in unconventional locations to attract attention and generate brand awareness.
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Food and Beverage — Beverage brands can explore sourcing unique ingredients from environmentally-friendly locations, such as using glacier water in vodka production, to differentiate their products and appeal to conscious consumers.
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