In October, Reyka is planning to open a vodka bar for five days and it will only appeal to the most adventurous of people, as the bar will be located on a glacier. The Icelandic vodka brand is inviting people to try its product as the source of its water, the Langjokull Glacier in Iceland.
There are a few ways to get to "the world's first bar on a glacier," including entering to win a trip via the brand's website. Those who prefer to take on off-road adventures of their own also have the chance to visit the pop-up but they will have to do so using the coordinates provided by Reyka. For one day only on October 20th, paid tours through Activity Iceland will also be making a stop at the glacial pop-up vodka bar.
What's Driving This Trend
- Adventure Tourism
- Opportunity for the tourism industry to create unique and thrilling experiences like pop-up bars on glaciers for adventurous travelers.
- Experiential Marketing
- Companies can capitalize on the trend of pop-up bars in unusual locations as a way to generate buzz, engage consumers, and create memorable brand experiences.
- Sustainable Sourcing
- A growing trend in the food and beverage industry is promoting products sourced from unique and environmentally-friendly locations, such as using glacier water in vodka production.
Who This Affects Most
- Tourism
- Tourism companies can offer exclusive tours and packages to visit unique destinations like a pop-up bar on a glacier.
- Marketing and Advertising
- Marketing and advertising agencies can help brands create and promote pop-up experiences in unconventional locations to attract attention and generate brand awareness.
- Food and Beverage
- Beverage brands can explore sourcing unique ingredients from environmentally-friendly locations, such as using glacier water in vodka production, to differentiate their products and appeal to conscious consumers.
