St Peter's Brewery Unveils the Galactic Pale Ale & Lightspeed Pilsner
Grace Mahas — September 5, 2019 — Marketing
References: stormtrooperbeer & instagram
St Peter’s Brewery, a UK-based independent brewing company, recently launched two sci-fi-themed beers -- the Galactic Pale Ale and the Lightspeed Pilsner.
The Galactic Pale Ale is a citrus beer with strong hoppy notes and hints of pine, grapefruit, and herbs. The ale has a robust flavor profile that is balanced by earthy undertones. The Lightspeed Pilsner, on the other hand, is a classic lager with subtle hints of sweetcorn, resin, and citrus. The unique flavors create a complementary flavor profile for a rich and full-bodied beer.
The iconic Stormrooper-themed beers will surely attract both younger and older generations who are fans of the cult classic movies. Consumers can also purchase an array of merchandise including posters, glassware, or beer mats.
The Galactic Pale Ale is a citrus beer with strong hoppy notes and hints of pine, grapefruit, and herbs. The ale has a robust flavor profile that is balanced by earthy undertones. The Lightspeed Pilsner, on the other hand, is a classic lager with subtle hints of sweetcorn, resin, and citrus. The unique flavors create a complementary flavor profile for a rich and full-bodied beer.
The iconic Stormrooper-themed beers will surely attract both younger and older generations who are fans of the cult classic movies. Consumers can also purchase an array of merchandise including posters, glassware, or beer mats.
Trend Themes
1. Sci-fi Themed Alcoholic Beverages - There is an opportunity for breweries to create sci-fi themed alcoholic beverages to appeal to fans of cult classic movies.
2. Merchandising Alcoholic Beverages - Breweries can expand their revenue streams by offering merchandise such as posters, glassware, and beer mats alongside their alcoholic beverages.
3. Flavor Innovation in Craft Beers - Craft breweries can tap into consumer demand for unique and bold flavors by creating beers with citrus, pine, grapefruit, and herb-infused profiles.
Industry Implications
1. Craft Brewing - Craft breweries can take advantage of the growing demand for innovative and niche beers by creating sci-fi themed and flavor-infused beverages.
2. Licensing and Merchandising - Licensing and merchandising companies can partner with breweries to create branded merchandise tied to popular culture, such as posters and glassware.
3. Alcohol Distribution - Alcohol distributors can explore partnerships with breweries that offer unique and themed beverages to cater to consumer preferences for new and exciting drink options.
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