Those who are attending New York Fashion Week will have the opportunity to explore a new styling suite concept called The Vault, which was created in a collaboration between LG Electronics and What Goes Around Comes Around (WGACA). Inside the WGACA flagship store in SoHo, fashion lovers will be able to explore LG's technology for keeping luxury vintage fashion, including its LG Styler.
The steam care clothing system is useful for refreshing a wardrobe, eliminating odors and allergens, all without interference from chemicals. The Vault also serves as a place for people to explore vintage pieces from coveted brands like Chanel, Louis Vuitton, Gucci, Fendi and Dior. As more consumers are investing in second-hand pieces, they are doubling down on clothing care solutions to extend a product's useful life.
The NYFW Refresh Suite Powered by LG Styler is a Styling Concept Space
Laura McQuarrie — September 5, 2019 — Marketing
References: LG & prnewswire