Pandora Jewelry Launched Its New and Diverse #WhatDoYouLove Campaign
Grace Mahas — September 4, 2019 — Marketing
References: us.pandora.net
In anticipation of fall, iconic jewelry brand Pandora has launched the new inclusive #WhatDoYouLove Campaign that features diverse and authentic women -- referred to as 'Pandora Muses' -- including artist Tasya van Ree; model, actress, and dancer Larsen Thompson; director, writer, and consultant Margaret Zhang; actress Nathalie Emmanuel; and models Georgia May Jagger and Halima Aden.
The #WhatDoYouLove Campaign focuses on self-expression and celebrating the differences that makes each woman unique. This is accomplished through candid testimonials given by the featured muses who discuss experiences that have shaped their lives. The campaign "represent the duality and diversity within and between every woman" and celebrates women who are "true to themselves."
As more consumers seek diverse and inclusive representation in media, Pandora's new and authentic campaign will surely resonate with conscious consumers seeking to purchase from brands that align with their values.
The #WhatDoYouLove Campaign focuses on self-expression and celebrating the differences that makes each woman unique. This is accomplished through candid testimonials given by the featured muses who discuss experiences that have shaped their lives. The campaign "represent the duality and diversity within and between every woman" and celebrates women who are "true to themselves."
As more consumers seek diverse and inclusive representation in media, Pandora's new and authentic campaign will surely resonate with conscious consumers seeking to purchase from brands that align with their values.
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