Danish Crown, a Denmark-based food processing company focusing on pork and beef formerly known as the Tulip Food Company, debuted its new brand identity that's aligned with the company's focus on a more sustainable future. The company's rebrand includes a new logo and visual identity that will be debuted at 75 locations in 23 different countries.
Danish Crown's refresh will focus on a narrative that allows customers to identify the brand's new purchase: ‘Together, we create a more sustainable future for food.' The company will now create a closer link between consumers and farmers to ensure there is more transparency and provenance when purchasing sustainable products.
Danish Crowns also announced its goal of reducing its greenhouse gas emissions in half by 2030. In an effort to meet this goal, the company is sourcing all its big from farmers with a sustainability certificate.