A plethora of Fiji bars offer travelers unique and rich experiences of the island. One of the newest additions is the Suka Bar — an in-house exploration of premium rums on the premises of the Sofitel Fiji Resort & Spa.
In order for this establishment to set itself apart from the rest, Suka employed Melbourne-based brand, design, and digital agency Yes Open. The firm curated an enticing visual identity that took into account the color palette and the power of shapes. A recurring motif in the aesthetic of this Fiji bar is the abundance of colorful one-dimensional silhouettes of plant leaves and corals, presumably ones found in the context of the island. Thus, Suka becomes a playfully welcoming destination to travelers.