To better appeal to Millennial consumers, Sun-Maid reformulated its Yogurt-Covered Raisins, which are now Non-GMO Project verified and feature an improved look, taste and texture. The snacks are now not only available in favorite traditional Chocolate, Vanilla and Salted Caramel varieties but now also new flavor combinations like Chocolate & Vanilla and Strawberry & Vanilla. The Sun-Maid Yogurt Covered Raisins are now positioned as whole fruit snacks for permissible indulgence.
According to Chris Dixon, Sun-Maid's Director of Marketing, Core Raisin Portfolio, "Millennials have a holistic view toward health and we are addressing their needs by developing products that are less processed and have fewer artificial ingredients," and these changes will suit Millennial parents and their kids alike.
As of January 2020, Sun-Maid will be introducing fresh new packaging, plus even more indulgent yet healthy flavors.