Fruit is the first ingredient in Welch's new Fruit 'n Yogurt Snacks, which are a source of Vitamin D and calcium that's perfect for snacking or indulging on the go. The fruit and yogurt snacks were created to meet consumers' needs and the product has the potential to suit a wide variety of snacking occasions at home, school, work or places in between when on the go. Ideal for kids and adults alike, these snacks promise to catch the eyes of consumers with vibrant packaging and a variety of formats. These include pouches, tubes and boxes to support households of all sizes and their needs.
Featuring real fruit centers, the soft snacks coated in yogurt can be found in varieties like Strawberry, Blueberry-Acai and Mango-Peach.
Key Themes Behind This Trend
- Fruit-centric Snacks
- Innovative snack products can be created by using fruit as the main ingredient and this trend holds potential for food companies.
- Packaging Variety
- Innovative packaging solutions that cater to a variety of household sizes and needs can be utilized to increase sales.
- Snacking on the Go
- Creating products that cater to consumers who need quick and nutritious snacks while on the go can lead to disruptive innovation opportunities for convenience stores and health food vendors.
Where This Applies
- Food Industry
- The food industry can capitalize on the fruit-centric trend by innovating new snack products and flavors.
- Packaging Industry
- Packaging companies can innovate new packaging solutions that cater to different sizes and needs of households.
- Convenience Store Industry
- Small-format convenience stores can leverage the snacking on the go trend by stocking nutritious and quick snack options.
