There's a new themed haunted house in Merchantville, New Jersey and it was created by Sun-Maid to capture the essence of the scariest Halloween treat: raisins. With the Raisin House, the brand is leaning into the disappointment that trick-or-treaters feel when they get a little box of shriveled grapes.
Sun-Maid's Raisin House is complete with raisin-themed decorations and a "scare corridor" where zombies in red bonnets will give out samples. On Halloween day, the Raisin House will welcome trick-or-treaters to the interactive hand sampling wall, which features a mix of both decorative and real hands.
Outside of the haunted house, the brand will be sending out bonnet-wearing zombies to take part in the town's Halloween Zombie Run. On social media, Sun-Maid is encouraging people to use TikTok to "Tell Me You're the Raisin House Without Telling Me You're The Raisin House."
What's Driving This Trend
- Brand-themed Haunted Attractions
- Creating haunted houses that are branded to specific products and companies can give consumers a unique experience and create buzz around a brand during Halloween season.
- Interactive Sampling Walls
- Installing interactive walls that allow consumers to engage with a product in creative ways can create a memorable experience and improve brand recognition.
- Social Media Challenges
- Creating social media challenges around a product or brand can generate buzz and engage consumers in a fun and interactive way.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can create innovative Halloween campaigns by incorporating their products into themed events and attractions.
- Advertising and Marketing
- Advertising and marketing firms can develop creative campaigns that take advantage of the Halloween season to promote a brand or product in a unique way.
- Event Planning and Entertainment
- Event planners and entertainment companies can create branded experiences for consumers during Halloween season by incorporating products or themes into haunted houses or other attractions.
