RIND Snacks makes skin-on dried fruit snacks that are packed with vitamins, antioxidants and fiber thanks to the inclusion of the peel, which often contains more nutrition than the flesh. Thanks to a gentle dehydration process, the brand creates crispy fruit snacks that are free from additives like sugars or sulfites that are often found in other dried fruit snacks. As founder and chief executive officer Matt Weiss sees it, "Dried fruit should be the ultimate clean single-ingredient snack category, but somewhere along the way it’s been hijacked by candymakers and confectioners who have added sugar to what is already nature’s candy."
Some of the varieties that are offered by the brand include unique combinations like coconut and watermelon, or strawberry, pear and apple. There are also kiwi chips, orange chips and apple chips, which are thinly sliced in a way that leaves the remaining portion of the rind visible.
Key Themes Behind This Trend
- Skin-on Snacks
- Creating snacks that utilize the oft-discarded peels of fruits for added nutrition and taste.
- Clean and Minimal Ingredient Snacks
- Removing artificial additives, like sugars and sulfites, from traditional dried fruit snacks.
- Innovative Flavor Combinations
- Introducing unique variations such as coconut and watermelon or strawberry, pear, and apple.
Where This Applies
- Healthy Snacks
- Opportunity to create healthier alternatives to traditional snacks that are both delicious and nutritious.
- Food Waste Reduction
- Reduction of food waste by utilizing the oft-discarded portion of fruits that contain important nutrients and vitamins.
- Natural Foods
- Development of clean, minimal ingredient foods that focus on natural flavors and textures.
