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Diversity-Celebrating Chocolate Bars

Cadbury's 'Unity Bar' Celebrates the Diversity of Skin Tones

— August 26, 2019 — Marketing
The 'Unity Bar' is a celebratory product venture by beloved confectionery brand Cadbury who seeks to win over consumer loyalty by promoting inclusivity of skin tone.

This offering is available only in India. The 'Unity Bar' is brought to life through a collaboration with communications agency Ogilvy India. Essentially, the product brings together four types of Cadbury chocolate into one. Consumers who opt-in for this diversity-centric bar get to enjoy the dark, the milk, the white, and the blended chocolate varieties. Aside from delivering a tasty sensation, the 'Unity Bar' is also intended to advocate for a shift in public perception where people are no longer "classified [solely] by their caste, language, religion, and region."

The 'Unity Bar' has been promoted on various channels and its ad boasts the idea that "sweet things happen when we unite."
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