The Nordic Spirit nicotine pouches are a tobacco-free product for consumers who are looking for an alternative to cigarette smoking and vaping for situations where either might not be possible or admissible.
The product consists of pouches crafted from plant-based fibers and are infused with a mixture of nicotine, flavorings and additives. Users simply place the pouches under their top or bottom lip to allow the nicotine to be absorbed through the gums without the needs for any smoking or vaping.
The Nordic Spirit nicotine pouches come in two flavor options including Bergamot Wildberry and Mint, which will be available in 6mg and 9mg nicotine strengths.
JTI UK Head of Marketing Stephane Berset spoke on the new product saying, "We see Nordic Spirit as the next big thing in the tobacco-free nicotine pouch market, presenting a huge opportunity for independent and convenience retailers, as the consumer demand for alternative nicotine products increases and the category evolves.”