Great Heights is now introducing its own cultured diamonds that mimic the natural growing process, allowing customers to enjoy precious styles that are high-quality, affordable, ethical and more customizable than ever before. The launch collection of lab-grown diamonds appeals to the next generation of consumers who are looking for conflict-free jewelry pieces.
Now, Great Heights is giving consumers the ability to choose the cut, color and clarity of their diamond with a simplified online tool called Guide Me. The platform integrates CGI technology to offer 360-degree product views to mimic the jewelry pieces that they would see in-store.
Lab-grown diamonds can retail for up to 40% less compared to mined diamonds, and offer other qualities that rival natural diamonds.