SmileDirectClub's SmileShops Expand the D2C Brand's Reach
Laura McQuarrie — October 29, 2019 — Business
References: SmileDirectClub & prnewswire
SmileDirectClub offers a convenient and affordable way for people to straighten their teeth from home by ordering invisible aligners online—and now, the direct-to-consumer company is introducing physical SmileShop pilot locations. These new destinations are launching within Shoppers Drug Mart stores in Ontario, which makes Shoppers Drug Mart the first pharmacy retailer in Canada to offer SmileShops.
As Shoppers Drug Mart stores are already recognized as places to visit for healthcare services, plus plenty of health and oral care solutions, the shop-in-shops will make it even easier for people to get the smile they've always wanted.
SmileShops are a place for people to get a free 3D digital image of their teeth so that it can be uploaded to SmileDirectClub's affiliated network of experts and an appropriate treatment plan can be created.
As Shoppers Drug Mart stores are already recognized as places to visit for healthcare services, plus plenty of health and oral care solutions, the shop-in-shops will make it even easier for people to get the smile they've always wanted.
SmileShops are a place for people to get a free 3D digital image of their teeth so that it can be uploaded to SmileDirectClub's affiliated network of experts and an appropriate treatment plan can be created.
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