Steakhouse-Inspired QSR Sandwiches

The Arby’s Petite Filet Steak Sandwiches are Indulgent

The Arby’s Petite Filet Steak Sandwiches are being launched by the QSR brand nationwide to offer consumers a flavorful way to indulge their craving for premium steak in a convenient, alternative format. Crafted with thick pieces of petite filet steak, the sandwiches come in two varieties including the Steak & Bacon Melt Sandwich and the Garlic Butter Steak Sandwich. Both sandwiches are served on toasted ciabatta rolls and have the steak prepared to a medium doneness level to deliver a warm pink center.

The Arby’s Petite Filet Steak Sandwiches are a more premium menu offering from the brand that's sure to entice curious foodies to give them a try. The sandwiched are available at participating locations, but only for a limited time.

Image Credit: Arby’s

Premium QSR Offerings
The launch of the Arby’s Petite Filet Steak Sandwiches marks a trend towards QSR brands offering more upscale, indulgent menu options.
Steak Sandwiches
The popularity of the Arby’s Petite Filet Steak Sandwiches suggests a growing trend for restaurants and QSRs to feature steak in handheld sandwich form.
Alternative Sandwich Formats
Arby's offering of steak sandwiches on toasted ciabatta rolls presents an innovative opportunity for other QSRs and sandwich shops to experiment with alternative bread options.

Where This Applies

Fast Food
Fast food chains could capitalize on the trend towards offering premium menu items by featuring more high-end ingredients and flavor profiles in their offerings.
QSR
QSRs can take advantage of the growing popularity of sandwiched made with steak to create more indulgent, high-end menu options for their customers.
Bakery
Bakeries and bread makers could capitalize on the trend towards alternative bread options for sandwiches by innovating new formats and flavors that appeal to consumers' desire for indulgence and convenience.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 17%
Freshness 9%