Arby's brought back its 'Prime Rib Cheesesteak' sub sandwich for Fall 2022. The sandwich is available now for a limited time at participating locations while supplies last.
The Prime Rib Cheesesteak features real slices of prime rib topped with melted provolone cheese and grilled onions. The sandwich also comes with red and yellow peppers roasted on a flat-top and a long sub bun. The sandwich is available at an SRP of $6.50 USD, though prices may vary by location.
This sandwich was popular during its initial release for its balance of savory and spicy flavors, combined with its rich cheese and 42 grams of protein that make it filling and energizing. The whole sandwich has an estimated 570 calories, which is expected given its range of filling toppings.
Image Credit: Arby's
Why This Trend Is Growing
- Limited-time Offer Menus
- Limited-time menu items can create buzz and excitement among customers, and may drive increased sales during promotional periods.
- Premium Fast Food
- Offering high-quality ingredients and unique menu items can set fast food chains apart and attract customers looking for something different.
- Protein-focused Menu Items
- As more consumers prioritize protein in their diets, menu items like the Prime Rib Cheesesteak can resonate with those seeking satisfying and filling meals.
Industries Being Reshaped
- Fast Food Chains
- Established fast food chains can leverage limited-time menu items and premium offerings to generate renewed interest and drive sales.
- Meat and Protein Producers
- As more consumers prioritize protein in their diets, producers of high-quality meats may see increased demand for premium cuts and menu items.
- Casual Dining Restaurants
- Fast food chains offering premium and unique menu items can compete with casual dining options and attract customers looking for quality and convenience.
