McDonald's Teamed Up with Granny Smith in Japan for New Drinks
Michael Hemsworth — October 23, 2019 — Business
References: mcdonalds.co.jp & chewboom
A new range of apple pie-themed beverages have been announced by McDonald’s Japan in partnership with the Granny Smith Apple Pie & Coffee shop to offer consumers a range of autumnal indulgences to enjoy.
The new drink menu includes the Apple Pie Frappe, Apple Pie Ice Latte and the Apple Pie Hot Latte, which are all achieved with premium apple-based ingredients like sauces and syrups. The drinks also all feature crushed cigar cookies for a touch of sweet texture and make them appealing for foodies seeking out an alternative way to enjoy the classic flavor of harvest season fruits.
The McDonald’s Japan x Granny Smith Apple Pie & Coffee shop apple pie-themed beverages will be available for a limited time through late November 2019.
Image Credit: McDonald’s
The new drink menu includes the Apple Pie Frappe, Apple Pie Ice Latte and the Apple Pie Hot Latte, which are all achieved with premium apple-based ingredients like sauces and syrups. The drinks also all feature crushed cigar cookies for a touch of sweet texture and make them appealing for foodies seeking out an alternative way to enjoy the classic flavor of harvest season fruits.
The McDonald’s Japan x Granny Smith Apple Pie & Coffee shop apple pie-themed beverages will be available for a limited time through late November 2019.
Image Credit: McDonald’s
Trend Themes
1. Apple Pie-themed Beverages - Disruptive innovation opportunity: Creating unique and seasonal beverage options using familiar flavors like apple pie.
2. Autumnal Indulgences - Disruptive innovation opportunity: Developing seasonal menu items and collaborations to cater to consumers' desire for festive indulgences during specific times of the year.
3. Premium Fruit-based Ingredients - Disruptive innovation opportunity: Exploring the use of high-quality fruit-based ingredients, such as sauces and syrups, to enhance flavor profiles in beverages and other food products.
Industry Implications
1. Fast Food Chains - Disruptive innovation opportunity: Partnering with local businesses or seasonal vendors to introduce limited-time menu items that capitalize on popular flavors or themes.
2. Beverage Industry - Disruptive innovation opportunity: Experimenting with unique flavor combinations and incorporating seasonal ingredients to attract consumers seeking novel beverage experiences.
3. Coffee Shops - Disruptive innovation opportunity: Collaborating with established brands to create innovative coffee-based beverages that cater to diverse consumer preferences and seasonal trends.
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