The Country Choice Vegan Sausage Roll has been announced by the brand as a new product that targets the rising number of UK consumers opting to go vegetarian or vegan either full-time or part-time.
Created with Veganuary in mind, the sausage rolls are made with a premium pastry that's filled with Quorn meat substitute and is intended to be appealing to both meat eaters and vegans alike. Veganuary has experienced a large uptick in recent years and is expected to break records next year given the increasing number of consumers opting to go meat-free.
The Country Choice Vegan Sausage Roll will come in cases of 70 for retailers to purchase and feature a shelf life of four hours when placed in a warming cabinet after preparation.
Why This Trend Is Growing
- Meat-free Diet
- Opportunity for companies to develop innovative plant-based meat substitutes and capitalize on the growing number of consumers opting for a vegetarian or vegan lifestyle.
- Veganuary
- Opportunity for businesses to create new products and marketing campaigns specifically geared towards the annual trend of people trying out being vegan for the month of January.
- Vegan Pastry
- Opportunity for bakeries and food companies to develop and market savory vegan pastries to cater to the demand of both meat eaters and vegans.
Industries Being Reshaped
- Meat Substitutes
- Disruptive innovation opportunity for companies in the meat substitute industry to create new and improved products to attract more consumers towards plant-based diets.
- Food Retail
- Opportunity for retailers to stock and promote a wider range of vegan and vegetarian products, targeting the increasing number of consumers adopting meat-free lifestyles.
- Bakery
- Opportunity for bakeries to expand their offerings and create innovative vegan pastry products to cater to the growing demand for plant-based options.
