What is the trend of meat-free diet?

Opportunity for companies to develop innovative plant-based meat substitutes and capitalize on the growing number of consumers opting for a vegetarian or vegan lifestyle.

What is the trend of veganuary?

Opportunity for businesses to create new products and marketing campaigns specifically geared towards the annual trend of people trying out being vegan for the month of January.

What is the trend of vegan pastry?

Opportunity for bakeries and food companies to develop and market savory vegan pastries to cater to the demand of both meat eaters and vegans.

What are the implications for the meat substitutes industry?

Disruptive innovation opportunity for companies in the meat substitute industry to create new and improved products to attract more consumers towards plant-based diets.

What are the implications for the food retail industry?

Opportunity for retailers to stock and promote a wider range of vegan and vegetarian products, targeting the increasing number of consumers adopting meat-free lifestyles.

What are the implications for the bakery industry?

Opportunity for bakeries to expand their offerings and create innovative vegan pastry products to cater to the growing demand for plant-based options.

Traditional Meat-Free Pastries : vegan sausage roll

Traditional Meat-Free Pastries

Reformulated Vegan Sausage Rolls Image 1

Microwaveable Plant-Based Pastries Image 1

The Country Choice Vegan Sausage Roll is Made with Quorn Filling

Michael Hemsworth — October 30, 2019 — Business

References: countrychoice & conveniencestore

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The Country Choice Vegan Sausage Roll has been announced by the brand as a new product that targets the rising number of UK consumers opting to go vegetarian or vegan either full-time or part-time.

Created with Veganuary in mind, the sausage rolls are made with a premium pastry that's filled with Quorn meat substitute and is intended to be appealing to both meat eaters and vegans alike. Veganuary has experienced a large uptick in recent years and is expected to break records next year given the increasing number of consumers opting to go meat-free.

The Country Choice Vegan Sausage Roll will come in cases of 70 for retailers to purchase and feature a shelf life of four hours when placed in a warming cabinet after preparation.

Trend Themes

Meat-free Diet — Opportunity for companies to develop innovative plant-based meat substitutes and capitalize on the growing number of consumers opting for a vegetarian or vegan lifestyle.
Veganuary — Opportunity for businesses to create new products and marketing campaigns specifically geared towards the annual trend of people trying out being vegan for the month of January.
Vegan Pastry — Opportunity for bakeries and food companies to develop and market savory vegan pastries to cater to the demand of both meat eaters and vegans.

Industry Implications

Meat Substitutes — Disruptive innovation opportunity for companies in the meat substitute industry to create new and improved products to attract more consumers towards plant-based diets.
Food Retail — Opportunity for retailers to stock and promote a wider range of vegan and vegetarian products, targeting the increasing number of consumers adopting meat-free lifestyles.
Bakery — Opportunity for bakeries to expand their offerings and create innovative vegan pastry products to cater to the growing demand for plant-based options.

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