For Valentine's Day, Deliveroo is teaming up with KFC for a food delivery campaign called 'Will Delive-Roo Be My Valentine' that gives customers the chance to treat their date to a limited-edition KFC bucket ring. The handmade ring was created by local jewelry brand Gemnesis and promotes pre-ordering a Valentine’s Day combo from the food delivery company. For the campaign, consumers are being invited to place an order ahead of time in order to have a meal in a heart-shaped box and the fast food-inspired ring delivered on February 14th.
The campaign promotes the Secret Recipe to My Heart combo meal, which shares five pieces of KFC’s Original Recipe or Hot & Crispy Chicken, three pieces of Hot & Crispy Tenders, plus a choice of two sides and two drinks.
Image Credit: Deliveroo, KFC
Why This Trend Is Growing
- Delivery-based Promotions
- Food delivery companies teaming up with local brands to create unique promotional experiences for customers.
- Handmade Jewelry Collaborations
- Fast food chains collaborating with local jewelers to create limited-edition handmade jewelry pieces.
- Pre-order Specials
- Encouraging customers to pre-order meals in order to receive exclusive promotional items or discounts.
Industries Being Reshaped
- Food Delivery
- The food delivery industry can leverage collaborations with local brands to create unique promotional experiences for customers.
- Jewelry
- Local jewelers can partner with fast food chains to create limited-edition handmade jewelry pieces for special promotions.
- Fast Food
- Fast food chains can offer pre-order specials to incentivize customers to choose their brand over competitors.
