PROPER and KFC have teamed up for a fashion-forward collaboration, dropping on Friday, October 6th. The collaboration release is a limited-edition 9ct gold-plated ring inspired by the iconic KFC popcorn bucket and its graphic stripes.
Created by artist and designer Anna Lomax, the rings are not just a bold accessory but also a ticket to a year's supply of popcorn, and will celebrate the release of PROPER and KFC's newest product collaboration, the Popcorn Chicken Popcorn. Anna Lomax's 3D design captures the essence of popcorn and fried chicken, giving a nod to the 1970s nugget ring style while incorporating the unique textures of kernels and chicken bites.
Available at 10:00 AM on October 6th, the rings will be sold exclusively on the PROPER website for £250 each. All proceeds from ring sales will support Ravensbourne University's PROPER Kickstarters program, empowering five young individuals to pursue their creative careers.
Image Credit: PROPER, KFC
What Makes This Trend Stand Out
- Collaborative Fashion Accessories
- A collaboration between PROPER and KFC has resulted in a limited-edition ring inspired by KFC's popcorn bucket, showcasing the potential for unique collaborations in the fashion industry.
- Nostalgic 1970s Design Revival
- The 3D design of the ring by Anna Lomax references the popular nugget ring style from the 1970s, highlighting the trend of reviving nostalgic designs in modern accessories.
- Fashion as a Catalyst for Social Impact
- Proceeds from the ring sales will support Ravensbourne University's PROPER Kickstarters program, illustrating the trend of fashion brands using their influence to empower and support young individuals pursuing creative careers.
Sectors Adopting This
- Fashion
- The collaboration between PROPER and KFC is an example of a unique collaboration in the fashion industry that can spark creativity and drive sales.
- Jewelry
- The limited-edition ring by PROPER and KFC showcases the potential for innovation and unique design in the jewelry industry.
- Fast Food
- KFC's collaboration with PROPER demonstrates the trend of fast food brands expanding into fashion and lifestyle products, opening up new opportunities for market growth.
