The Maynards Bassetts Superfruit Jellies are a new product from the brand that aims to deliver a flavorful candy that also boasts an authentic recipe for consumers to appreciate. The candies are made with 30% fruit juice in the recipe and even contain 15% of the recommended daily intake of vitamins C and E to make them a beneficial option consumers can feel good about. The candies will come in 130 gram bags at a price point of just £1 to make them an accessible option for shoppers to pick up at their leisure.
The Maynards Bassetts Superfruit Jellies were boasted by Senior Brand Manager at Mondelēz International Marta Sanso who said, "Candy is all about emotional connections – and Superfruit Jellies perfectly tap into this. Superfruit Jellies are not only tasty but contain real fruit juice and are a source of vitamins so are perfectly placed to bring incremental shoppers to the category.”
What's Driving This Trend
- Vitamin-enriched Candies
- Combining candy with vitamins to create a guilt-free indulgence.
- Authentic Recipes
- Creating candies with real fruit juice for a flavorful and natural experience.
- Accessible Pricing
- Offering affordable options to make the candies accessible to a wide range of consumers.
Who This Affects Most
- Confectionery
- Innovating within the confectionery industry by creating vitamin-enriched candies.
- Health and Wellness
- Exploring opportunities in the health and wellness industry by incorporating vitamins into candy products.
- Retail
- Capitalizing on the demand for affordable treats within the retail industry by offering accessible pricing.
