Bud Light and Charli XCX Launched an Epic Singles Awareness Day Party
Grace Mahas — February 17, 2020 — Marketing
While the romantic Valentine's Day holiday seems to be the focus of February, a new festive day -- Singles Awareness Day -- has emerged as a way to celebrate those without significant others. To celebrate this independent day, Bud Light and Charli XCX launched an epic celebration, appropriately dubbed 'The S1ngle Greatest House Party.'
The S1ngle Greatest House Party took place in the heart of Toronto with an iconic live performance by Charli XCX herself. The celebration was aimed at those without "other halves" to champion their "singleness" and fans were able to score exclusive access to the epic party by telling Bud Light their most memorable DM slides via an Instagram promotion.
Image Credit: Bud Light
The S1ngle Greatest House Party took place in the heart of Toronto with an iconic live performance by Charli XCX herself. The celebration was aimed at those without "other halves" to champion their "singleness" and fans were able to score exclusive access to the epic party by telling Bud Light their most memorable DM slides via an Instagram promotion.
Image Credit: Bud Light
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