Coca-Cola launched a Super Bowl ad to highlight its new Coca-Cola Energy drink. The ad highlights how the Coca-Cola Energy drink could be used as a source of energy when needed. Additionally, the soft drink brand partnered with Amazon to allow consumers to order the drink through Alexa. Consumers are able to order the drink through their voice assistant by stating, “Alexa, order Coke Energy.”
The ad features Martin Scorsese and Jonah Hill, and it is titled ‘Show Up.’ In the ad, Scorsese is at a party and sends a message to Jonah Hill, who is tired and does not want to attend the party. However, with the energy drink from Coca-Cola provides Hill with the boost he needs to attend the party.
Image Credit: Coca-Cola