Coca-Cola launched its inaugural ad campaign for its Aha sparkling water brand, which was created in March 2020 and at the time was the first brand created by Coca-Cola in 10 years.
The new campaign for the sparkling water brand is named "Can I get an Aha?" and it was created through a partnership with Preacher. The campaign features two ads with 30 and 15-second versions that will be aired online and on several streaming platforms like Hulu, Tubi, and Roku. The ads will also showcase two famous actors, Lauren Lapkus from Orange Is the New Black, and Colton Dunn from Superstore.
"As the sparkling water category continues to gain traction, we’re excited to unveil AHA’s first-ever comprehensive marketing campaign featuring a bold and unexpected duo reflective of our brand ethos,” said Ulises Ramírez a group director in Coca-Cola's North American Operating Unit.
Image Credit: Coca-Cola/Aha