The Coca-Cola 'Open To Better' campaign is being launched by the brand for 2021 to help inspire consumers and help them in their bid to start the year off right. The campaign features a series of limited-edition cans that are emblazoned with a series of inspirational messages that encourage consumers to be easier on themselves, better their community and more. The New Years resolution-inspired messages encourage consumers to look back on 2020 and into the future as they seek to improve their lifestyle.
Marketing Manager at Coca-Cola Great Britain Bryony Lester spoke on the new Coca-Cola 'Open To Better' campaign saying, "We have launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted. In 2021, our ambition is to be ‘Open To Better’ and use the power of our packaging to share resolutions of hope and positivity that we hope fans will enjoy sharing with their friends and family."