AHA Sparkling Water has announced two new flavor offerings for consumers on the hunt for ways to quench their thirst in a tasty way that also provides them with additional perks. The drink flavors include Raspberry + Acai and Mango + Black Tea, which are both free from sodium as well as sweeteners to offer consumers a calorie-free refreshment to try out. The Mango + Black Tea variety contains 30mg of caffeine, which could make it an effective alternative energy option for coffee, tea or energy drink fans to try out.
The new AHA Sparkling Water flavors are being launched at select grocers and retailers nationwide starting now, and will also see the larger 16-ounce serving size being launched at convenience stores.
Image Credit: AHA Sparkling Water
Key Themes Behind This Trend
- Dual-flavor Sparkling Waters
- There is room to develop more dual-flavor sparkling waters that offer consumers with unique, calorie-free refreshment options.
- Sodium-free Beverages
- Manufacturers can innovate and develop more sodium-free beverages that appeal to health-conscious consumers who are looking for flavorful alternatives to sugary drinks.
- Caffeinated Sparkling Waters
- Developing more caffeinated sparkling water varieties like the Mango + Black Tea flavor can offer consumers a healthy, convenient and refreshing alternative to coffee, tea or energy drinks.
Where This Applies
- Beverage
- Manufacturers of beverage products can consider innovating on unique flavor combinations and caffeine levels to differentiate themselves in the competitive beverage industry.
- Convenience Stores
- Convenience stores can stock and promote unique beverage products like the AHA Sparkling Water to attract health-conscious shoppers looking for alternative refreshment options.
- Grocery
- Grocery stores can introduce new soda alternatives like flavored sparkling waters to appeal to customers who are reducing their sugar intake and looking for healthier options with interesting flavors.
