Vitamin-Enriched Energy Drinks

Rockstar energy drinks are introducing a new branding and recipe in an effort to keep the products relevant for consumers seeking to boost their energy levels. The products will now feature vitamin C added to the mix and will also boast an improved flavor, which will both be communicated to the consumer with new branding across the original flavor as well as multipacks. The move comes in response to the increased number of consumers taking more energy drinks home for boosting energy throughout the day.

Out-of-Home Commercial Director at Britvic Phil Sanders spoke on the updates to the Rockstar energy drinks saying, "The impactful new look includes our price-marked-pack cans, which are essential for convenience retailers as they allow stores to offer value to their customers. We have also seen more people doing their main shop at their local convenience store, so the take-home four-pack offer will allow shoppers to purchase Rockstar for drinking later too.”