As people are becoming increasingly interested in plant-based protein sources, Wonderful Pistachios is introducing a new campaign that reminds of the value of pistachios as "The Original Plant-Based Protein." Although many brands are developing plant-powered products in labs, Wonderful Pistachios is on a mission to remind consumers that some of the most abundant sources of plant-based protein are readily available from nature—in fact, some of them even grow on trees.
To catch the eyes of consumers who are seeking out protein, Wonderful Pistachios is introducing vibrant green new retail display bins that call out its products as The Original Plant-Based Protein. These real, whole food snacks boast six grams of plant-based protein per serving, and unlike meat, they are naturally free from cholesterol and a good source of fiber.
Image Credit: Wonderful Pistachios