Eat Well's Protein Twists Come from the Inventor of Twisted Cheetos
Laura McQuarrie — December 15, 2021 — Lifestyle
References: eatwellgroup & businesswire
Sapientia founder and President Dr. Eugenio Bortone (who invented Twisted Cheetos) created a new kind of plant-based snack in the form of protein twists. Under the COOP Pure Brand, these plant-powered snacks satisfy consumers' desire for healthier snacks with protein and nutritional benefits. The plant-based twisted curls are baked, not fried, and they offer more benefits than comparable corn-based snack products. These plant-based twisted curls are packed with protein and fiber, and at the same time they offer less fat and calories with a crispy, guilt-free texture.
Sav Bellissimo, Head of Store Brands at FCL, says, "There is nothing in the category that has this much protein and fibre and still tastes like a regular salty snack and made locally here in Western Canada”.
Sav Bellissimo, Head of Store Brands at FCL, says, "There is nothing in the category that has this much protein and fibre and still tastes like a regular salty snack and made locally here in Western Canada”.
Trend Themes
1. Plant-based Protein Snacks - There is a growing demand for plant-based protein snacks that provide nutritional benefits without compromising on taste or texture.
2. Baked Snacks - Consumers are looking for baked snack options that offer less fat and guilt-free indulgence.
3. Healthier Alternative to Corn-based Snacks - Plant-based snacks that offer more nutritional benefits than corn-based alternatives are becoming popular among health-conscious consumers.
Industry Implications
1. Plant-based Snacks - The plant-based snack industry has the potential for growth as more consumers look for healthier snack options.
2. Bakery Industry - Bakery industries can capitalize on the trend towards baked snacks by offering a variety of healthy baked snack options
3. Retail/private Label Industry - Retailers and private label brands can offer plant-based snacks as part of their product lineup to cater to health-conscious consumers.
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