Sapientia founder and President Dr. Eugenio Bortone (who invented Twisted Cheetos) created a new kind of plant-based snack in the form of protein twists. Under the COOP Pure Brand, these plant-powered snacks satisfy consumers' desire for healthier snacks with protein and nutritional benefits. The plant-based twisted curls are baked, not fried, and they offer more benefits than comparable corn-based snack products. These plant-based twisted curls are packed with protein and fiber, and at the same time they offer less fat and calories with a crispy, guilt-free texture.
Sav Bellissimo, Head of Store Brands at FCL, says, "There is nothing in the category that has this much protein and fibre and still tastes like a regular salty snack and made locally here in Western Canada”.
Key Themes Behind This Trend
- Plant-based Protein Snacks
- There is a growing demand for plant-based protein snacks that provide nutritional benefits without compromising on taste or texture.
- Baked Snacks
- Consumers are looking for baked snack options that offer less fat and guilt-free indulgence.
- Healthier Alternative to Corn-based Snacks
- Plant-based snacks that offer more nutritional benefits than corn-based alternatives are becoming popular among health-conscious consumers.
Where This Applies
- Plant-based Snacks
- The plant-based snack industry has the potential for growth as more consumers look for healthier snack options.
- Bakery Industry
- Bakery industries can capitalize on the trend towards baked snacks by offering a variety of healthy baked snack options
- Retail/private Label Industry
- Retailers and private label brands can offer plant-based snacks as part of their product lineup to cater to health-conscious consumers.
