Recycled Water Packaging Campaigns

A new Glacéau Smartwater campaign is being launched by the Coca-Cola European Partners (CCEP) to help raise awareness for the brands commitment to recycling. The campaign informs consumers that the bottled water brand now uses 100% recycled plastic for its bottles, which is also 100% recyclable after it has been consumed. This new packaging is being launched by the brand across its entire range of 600ml and 850ml plastic bottles, which will remote 3,100 tonnes of virgin plastic materials from circulation each year.

The Glacéau Smartwater campaign will be launched at the end of February, and will run for a total of three weeks across an array of out-of-home advertising hotspots including poster locations and digital screens.