The Perfect Hydration Alkaline Water Comes in New Packaging
Michael Hemsworth — February 17, 2024 — Marketing
References: perfect-hydration & bevnet
The Perfect Hydration Alkaline Water has been unveiled in a new packaging to give the brand a more sustainable edge over the competition and respond to consumer demands.
The brand's high-velocity alkaline water will now come in aluminum bottles that can be infinitely recycled, and will be right at home within the brand's existing packaging styles. This includes its aluminum cans and 100% post-consumer recycled rPET-1 plastic bottles. The packaging is also great for being reused by the consumer before being recycled and will thus become part of a shopper's everyday lifestyle for continued brand awareness.
Chief Strategy Officer Louisa Lawless spoke on the Perfect Hydration Alkaline Water aluminum bottle packaging saying, "We’re proud to be adding another sustainable packaging option to our product lineup. Aligning with our rebrand, this SKU reasserts our commitment to help our fans perform their best every day without sacrificing the health of our planet. It also comes at a time of unprecedented growth for Perfect Hydration, which provides us with a huge opportunity to introduce consumers to this innovation and level up their hydration game for the better!”
The brand's high-velocity alkaline water will now come in aluminum bottles that can be infinitely recycled, and will be right at home within the brand's existing packaging styles. This includes its aluminum cans and 100% post-consumer recycled rPET-1 plastic bottles. The packaging is also great for being reused by the consumer before being recycled and will thus become part of a shopper's everyday lifestyle for continued brand awareness.
Chief Strategy Officer Louisa Lawless spoke on the Perfect Hydration Alkaline Water aluminum bottle packaging saying, "We’re proud to be adding another sustainable packaging option to our product lineup. Aligning with our rebrand, this SKU reasserts our commitment to help our fans perform their best every day without sacrificing the health of our planet. It also comes at a time of unprecedented growth for Perfect Hydration, which provides us with a huge opportunity to introduce consumers to this innovation and level up their hydration game for the better!”
Trend Themes
1. Sustainable Aluminum Packaging - Innovative aluminum bottle packaging for hydration products focuses on sustainability while meeting consumer demands.
2. Reusable Packaging Solutions - Introducing packaging that encourages consumer reusability and reinforces brand loyalty through sustainability efforts.
3. Branded Eco-friendly Packaging - Enhancing brand image with eco-conscious packaging choices that align with consumer values and promote everyday usage.
Industry Implications
1. Beverage Packaging Industry - The beverage packaging sector can explore adopting sustainable aluminum packaging to stay ahead in the market and meet eco-friendly consumer preferences.
2. Eco-friendly Retail Packaging - Retailers can consider eco-friendly packaging solutions that emphasize reusability and environmental consciousness to attract sustainability-focused consumers.
3. Branding and Marketing Industry - Branding and marketing professionals can leverage eco-friendly packaging initiatives to enhance brand perception and engage with environmentally conscious customers.
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