For Valentine's Day, Costa Coffee and Deliveroo are teaming up for a 'Deliveruby' campaign with London jeweler Shepherd & Taylor, which will give people the chance to win a real ruby. The campaign is running to promote the new Ruby Cocoa Hot Chocolate on Costa's menu and customers who place an order for the drink using the Deliveroo app have the chance to be entered in a random prize draw.
In all, five customers will be chosen at random to receive one precious ruby each, which is worth £5,000. While naturally pink ruby chocolate on its own promises to delight people on Valentine's Day, with this campaign, hot chocolate drinkers have the chance to turn their £3.50 purchase into a memory that lasts a lifetime.
Why This Trend Is Growing
- Delivery Campaigns
- Delivery campaigns are becoming more personalized, and this presents an opportunity for companies to gather consumer data and drive sales.
- Promotional Collaborations
- Partnerships between companies can be a great way to generate buzz and excitement around a brand or product.
- Luxury Giveaways
- Luxury giveaways like the Deliveruby campaign can help create a more aspirational image for a brand and encourage consumer engagement.
Industries Being Reshaped
- Food & Beverage
- The food and beverage industry can leverage personalized delivery campaigns to gather data and build customer loyalty.
- Jewelry
- Jewelry companies can team up with other brands to reach new audiences and strengthen their brand image.
- Consumer Goods
- Consumer goods companies can use luxury giveaways as a way to elevate their brand image and generate buzz.
