The March 2020 fashion trends incorporate recent developments in product design, sustainable materials, marketing campaigns, and more.
In an effort to make its offerings more environmentally friendly, Aerie has expanded its swimwear selection to include the 'Real Good Swim' capsule collection. All of the pieces that make up the collection are made using recycled fibers that come from plastic, with over 1.2 million recycled plastic bottles used to create the sustainable swimwear. A total of 30 different styles are included in the collection, with one-piece designs, in addition to an array of bikini cuts, available in vivid colorways.
With many consumers opting for versatile pieces to cut down on cost and excess waste, Skyscrape launched an adaptable jacket that follows its wearer through the changing seasons. Made with a unique type of yarn, the material is able to expand and contract in response to different temperatures.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
