Nothingness-Themed Spring Fashion

GALL's Omnia Collection Prepares for the SS20 Season

GALL introduces the new Omnia collection to add to its growing Fall/Winter 2020 series surrounding the concept of 'nothingness.' The design influence is translated by trying to capture the essence that is directed towards self-reflection, self-improvement, and evolution. The capsule brings forth a blend of different technical elements through different silhouettes.

Some details include the retractable hoods, modular components, and detachable pockets to add a sense of versatility and transformability in a comfortable manner. The previous capsule by the brand, entitled 'Nihil' also highlighted the journey to find equilibrium, which is the state of equality that understands and embraces human imperfections. The Omnia capsule follows up perfectly with the clean slate concept with standout items including the water-repellent tarnish washed jumpsuit, recycled plastic bottle-made parkas, and much more.

Image Credit: GALL

Nothingness-themed Fashion
Opportunity to explore minimalist designs and promote self-reflection and self-improvement through clothing.
Versatile and Transformable Silhouettes
Opportunity to create adaptable and multifunctional fashion pieces for comfort and convenience.
Sustainable and Recycled Materials
Opportunity to use eco-friendly materials like recycled plastic bottles in fashion production.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity to integrate mindfulness and sustainability into fashion design and manufacturing.
Textile
Disruptive innovation opportunity to develop new fabric technologies that are water-repellent and resistant to tarnish.
Sustainability
Disruptive innovation opportunity to find innovative ways to promote sustainability in the fashion industry by using recycled materials.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 36%
Freshness 9%

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