Over the years, a variety of public figures have created their own custom shoes with the aid of Los Angeles-based handcrafted shoe company COMUNITYmade, including professional athletes, artists and actors. To support the local economy and create manufacturing job opportunities in the city, COMUNITYmade is offering its custom shoe program to the general public.
With an appointment, a shoe lover is able to consult with a custom shoe concierge—either in-person at COMUNITYmade's showroom in downtown LA or virtually via video chat. This process helps customers realize their dream shoes with high-quality, sustainably sourced materials. Once all aspects of the design have been finalized, the custom shoes are manufactured by craftspeople in Los Angeles.
According to COMUNITYmade's Shannon Scott, "There's really no limit to the imagination and we like to push ourselves to see what can be done."
Image Credit: COMUNITYmade
What Makes This Trend Stand Out
- Custom Shoe Design
- Trend towards personalized footwear experiences that utilize high-quality, sustainable materials as a point of differentiation in the market.
- Virtual Consultations
- Preference for virtual consultations over traditional in-person fittings is driving the adoption of virtual reality and other technologies in the shoe industry.
- Sustainable Manufacturing
- Growing concerns around environmental protection and climate change are driving companies towards sustainable manufacturing practices that prioritize waste-reduction and using eco-friendly materials.
Sectors Adopting This
- Footwear
- The footwear industry has an opportunity to differentiate themselves by offering personalized, eco-friendly, and sustainable shoe design options.
- Manufacturing
- Manufacturing companies can integrate sustainable practices throughout their operations and differentiate their offerings in the market through eco-friendliness.
- Virtual Reality
- The virtual reality industry has an opportunity to provide immersive virtual fitting experiences to companies and individuals in the footwear industry.
