Coach is introducing the Coach CitySole as a new footwear collection that's fashion-forward and functional. These shoes are making their debut in the Spring 2020 campaign and can be seen on the global faces of the house, Jennifer Lopez and Michael Jordan.
While the sporty CitySole Court style boasts a triangular toe box that references classic basketball sneakers, plus a pivot point on the outsole and 3M seam taping. The style of the Coach CitySole Runner borrows from running shoes and has details for added traction. In the new footwear collection, there's also the CitySole Lowline, which represents Coach's take on a classic low-top style.
Throughout February, the Coach CitySole sneakers will be featured at pop-ups in New York City within the Foot Locker and Bloomingdale's flagships.
Image Credit: Coach
What's Driving This Trend
- Fashion-forward Functionality
- With the introduction of Coach CitySole sneakers, the trend of fashion-forward footwear designs with added functionality is emerging.
- Sportswear-inspired Fashion
- Coach CitySole sneakers reference classic basketball and running styles, highlighting the growing trend of sportswear-inspired fashion.
- Pop-up Retail
- The Coach CitySole sneakers will be featured at pop-ups in New York City, indicating the continued popularity and relevance of the pop-up retail trend.
Who This Affects Most
- Footwear Industry
- The introduction of Coach CitySole sneakers presents an opportunity for the footwear industry to capitalize on the trend of sportswear-informed fashion and fashion-forward functionality.
- Fashion Industry
- The trend of sportswear-inspired fashion highlighted by Coach CitySole sneakers presents a clear opportunity for innovation in the fashion industry.
- Retail Industry
- The presence of pop-ups for Coach CitySole sneakers within Foot Locker and Bloomingdale's flagships demonstrates the ongoing relevance and potential for growth in the pop-up retail industry.
