The Filson Alcan Collection has been announced by the brand as a new motorcycle gear collection that will offer riders with a way to stay prepared when hitting the open road. The entire collection was purpose-built for explorers who prefer to get around on two-wheeled vehicles and helps to bring the brand's iconic attention to quality to the lifestyle of avid riders.
The collection includes a jacket, pants, gloves, a tool roll, a tool backpack and a Bell helmet that has been rebranded to give it a somewhat retro attention to style. The Filson Alcan Collection is set to launch July 24, 2020 and addresses the increasing number of consumers seeking to explore on their own terms.
Why This Trend Is Growing
- Adventure Motorcycle Gear
- Create durable and purpose-built apparel and accessories for adventure motorcyclists.
- Retro-styled Motorcycle Helmets
- Design vintage-inspired and branded helmets that cater to the aesthetics of motorcycle enthusiasts.
- Technology-integrated Motorcycle Gear
- Incorporate technology into motorcycle apparel and gear to enhance safety and convenience on the road.
Industries Being Reshaped
- Motorcycle Apparel Manufacturing
- Establish factories and supply chains to produce durable and functional apparel specifically for motorcycle riders.
- Motorcycle Helmet Manufacturing
- Incorporate retro designs and innovative features, such as Bluetooth connectivity and HUDs, into motorcycle helmets for enhanced safety and style.
- Outdoor and Adventure Retail Industry
- Cater to the growing number of adventure motorcyclists by carrying durable and specially designed apparel and gear in outdoor and adventure retail stores.
