HUMAN MADE's chic varsity satin jacket is bound to turn heads as the brand pushes its contemporary demeanor into vintage roots. The piece boasts a soft purple hue, framed by "striped tonal ribbed-knit designs" that add a sporty feel on the cuffs and the bottom.
The front of the varsity satin jackets is minimalist, 'Dry Alls' is embroidered on the left side of the breast, communicating "the brand's signature Americana feel." The back, on the other hand, boasts a playful sundae that draws the aesthetics of the piece further back into the vintage realm. This illustration features the signature STRMCWBY emblem.
HUMAN MADE's varsity satin jacket retails for $540 USD, available at retailers like HBX.
Image Credit: Human Made
What Makes This Trend Stand Out
- Contemporary Vintage Fashion
- There is an opportunity to blend contemporary and vintage elements in fashion designs.
- Sporty Chic Outerwear
- There is a market for stylish outerwear that combines sporty and chic design elements.
- Playful Retro Illustrations
- There is demand for retro illustrations in fashion that evoke nostalgia and whimsy.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can explore selling contemporary vintage clothing items like chic varsity satin jackets.
- Streetwear
- Streetwear brands can capitalize on the trend of sporty chic outerwear for a trendy urban audience.
- Graphic Design
- Graphic design agencies can offer services to create playful retro illustrations for fashion brands.
