The Cloud Jacket by Houdini is an ultra-versatile, insulated parka that was designed to be transformed into various garments including a blanket, pillow or reinforcement for your sleeping bag. Featuring a 3/4 length sleeve and a relaxed fit, this jacket is the perfect layering piece for the spring season.
Made from Primaloft, the Cloud Jacket is fluorocarbon free and made with a minimum of 50 percent recycled materials -- ranging from upcycled clothes or other sources like PET bottles. The jacket is fully circular, which means that all its materials are either from recycled and recyclable or renewable and biodegradable fibers. Additionally, the Cloud Jacket has been Bluesign certified, which ensures the production process was vetted by a third party to ensure no harmful chemicals were used.
Image Credit: Houdini
Why This Trend Is Growing
- Versatile Parkas
- The trend of creating parkas that can be transformed into various garments offers disruptive innovation opportunities in the outerwear industry.
- Sustainable Materials
- The increased use of recycled and biodegradable fibers in the production of parkas presents disruptive innovation opportunities in the sustainable fashion industry.
- Circular Fashion
- The circular design approach of using only recycled and recyclable or renewable and biodegradable materials in parkas presents disruptive innovation opportunities in the fashion industry.
Industries Being Reshaped
- Outerwear
- The outerwear industry can leverage the trend of creating versatile parkas to offer innovative and multi-functional products.
- Sustainable Fashion
- The use of sustainable materials in parkas provides disruptive innovation opportunities in the sustainable fashion industry.
- Fashion
- The circular fashion trend of using only recycled and renewable materials in parkas can lead to disruptive innovation in the fashion industry.
