Fans of Hawaiian surfing royalty and social media influencer, Coco Ho, can now get their hands on the new, surfer-inspired apparel with the new Volcom x Coco Ho collection. To showcase the collection, Coco is captured amid blue skies, tropical plants, and rafts for a playful and stunning aesthetic.
The Volcom x Coco Ho collection pays homage to the pro surfer's Hawaiin roots as well as the spirit of the Volcom brand with pieces fit for both the beach and city lifestyle. The line features bespoke pieces ranging from dress, jumpsuits, hoodies, and swimwear with silhouettes that embrace timeless elegance and chic aesthetics. The range is available in sizes XS-XXL, all under $100.
The new range collection is currently available to purchase from both Volcom.com and Nordstrom.com.
Image Credit: Volcom
What Makes This Trend Stand Out
- Surf-inspired Apparel Trend
- There is an opportunity for companies to create surf-inspired clothing lines that blend beach and city lifestyles.
- Influencer Collections Trend
- Collaborating with social media influencers to create fashion collections can help increase brand awareness and lead to more sales.
- Affordable Bespoke Pieces Trend
- Creating bespoke pieces that are affordable to a wide range of customers can help increase brand loyalty and attract new customers.
Sectors Adopting This
- Fashion Industry
- Fashion brands can create surf-inspired collections or collaborate with influencers to capitalize on these trends.
- Social Media Industry
- More and more social media influencers are creating their own fashion collections, opening up opportunities for collaborations.
- Retail Industry
- Retailers like Nordstrom can partner with brands and influencers to bring unique and affordable collections to their customers.
