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Singer-Backed Chromatic Sneakers

Colombian Singer J Balvin Reworks the Iconic Nike Air Jordan 1s

— February 4, 2020 — Pop Culture
Colombian singer J Balvin, known for his creative contributions to the reggaeton scene, has been bestowed a high honor in the form of a footwear collaboration. Recently announced through an Instagram post, the musician will be working alongside "Jordan Brand NRG legend Franklin Cook" on a new silhouette for the iconic Nike Air Jordan 1s.

The shoe will embrace a hyper-colorful palette for the upper that is delivered in a gradient-like, tie-dye manner. With playfully ruffled edges, the chic sneaker boasts excess material in certain areas, as well as around the Swoosh. This makes for a distinct look. Moreover, the logo of J Balvin — a signature smiley face, is added to the heel of the shoe.


Image Credit: J Balvin
Trend Themes
1. Hyper-colorful Sneakers - There is an opportunity for disruptive innovation in the sneaker industry by creating hyper-colorful sneakers with gradient-like, tie-dye patterns.
2. Collaborative Footwear Collections - The trend of singers collaborating with footwear brands presents an opportunity for disruptive innovation by creating unique and exclusive shoe designs that cater to fans of both the artist and the brand.
3. Signature Branding on Shoes - Incorporating a signature branding element, like J Balvin's smiley face logo on the heel of a shoe, presents an opportunity for disruptive innovation by creating recognizable and personalized footwear.
Industry Implications
1. Fashion/apparel - The fashion/apparel industry can tap into the trend of hyper-colorful sneakers by incorporating gradient-like, tie-dye patterns into their designs and offering a diverse range of colorful footwear options.
2. Music/entertainment - The music/entertainment industry can explore opportunities for disruptive innovation by collaborating with footwear brands to create exclusive shoe collections that reflect the artistic vision and style of musicians.
3. Athletic/sports - The athletic/sports industry can adopt the trend of signature branding on shoes to create personalized footwear options for athletes, allowing them to showcase their unique brand identity while enhancing performance.
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