The Filson x Westland Distillery Coldfoot Whiskey is Well-Crafted
Michael Hemsworth — February 21, 2020 — Marketing
References: filson & coolmaterial
The Filson x Westland Distillery Coldfoot Whiskey is a new collaboration product from the American outdoor apparel brand and the Seattle-based distillery that will provide connoisseurs with a well-crafted spirit to try out.
The whiskey is inspired by the Klondike Gold Rush, which actually helped to launch the Filson brand and draws its name from a prospector's camp that's located in Alaska, just where the Arctic Circle begins. The high-quality spirit celebrates the tenacity of the 200 men of 2,000 who stuck it out to find their fortune in the harsh conditions.
The Filson x Westland Distillery Coldfoot Whiskey is reported to have a peaty profile that's low on sweetness with notes of marble rye, cacao, dried blueberry and even espresso.
The whiskey is inspired by the Klondike Gold Rush, which actually helped to launch the Filson brand and draws its name from a prospector's camp that's located in Alaska, just where the Arctic Circle begins. The high-quality spirit celebrates the tenacity of the 200 men of 2,000 who stuck it out to find their fortune in the harsh conditions.
The Filson x Westland Distillery Coldfoot Whiskey is reported to have a peaty profile that's low on sweetness with notes of marble rye, cacao, dried blueberry and even espresso.
Trend Themes
1. Collaborative Products - Collaborative products between outdoor apparel brands and distilleries can create unique experiences for connoisseurs.
2. Inspired by History - Drawing inspiration from historical events can help create unique brand stories for products like whiskey.
3. Peaty Flavors - Low sweetness and peaty flavors are becoming a popular taste profile for whiskies.
Industry Implications
1. Outdoor Apparel - There is an opportunity for outdoor apparel brands to collaborate with other industries to expand their brand image and offerings.
2. Distilleries - Distilleries can offer unique product collaborations to differentiate themselves in a crowded market.
3. Beverage and Liquor - The trend towards unique and limited edition products are creating opportunities for beverage and liquor companies to create new revenue streams.
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